Monday, March 21, 2011
MyPakage began in July 2009 as a casual conversation between Dez Price and Dustin Bigney, two good friends lamenting over the lack of men’s underwear that was well-made, supportive and, above all, super cool.
While the women’s underwear market was constantly getting reinvented, Dez and Dustin quickly realized the big boys were getting left behind.
Taking their issue to heart, the two spent months designing a prototype. Using soft, no-pill fabrics that breathed better than cotton, and washed well without any shrinkage, both their patented “Comfort Keyhole Technology” and three-dimensional pouch were finally perfected and ready for the world.
The Vancouver 2010 Olympics proved to be huge for MyPakage, as they handed out pairs to snowboard athletes at events and parties. Distributors like Rampion began to express interest, their first order came by late summer and, as NHL hockey players and other athletes became loyal fans, their entourage of brand ambassadors was born.
In January 2011—after many meetings and a few hockey games—MyPakage joined forces with one of the top design and development firms in Vancouver. Our new partners have worked with the top brands in the industry including Lulu Lemon, Arc’teryx, Polo RLX, and Aether. We are moving into the vertical world of design, development, sourcing of fabric, and apparel manufacturing, giving us total control. We get to be a part of the entire process, sharing MyPakage’s values in sustainable practice. The partnership was the ideal fit.
With the new year in full swing, MyPakage shows no signs of kicking back. Outdoor recreation, sporting goods, men’s fashion and pretty much anything below the waist are categories they look to conquer. To them, it’s all about breaking down retail and marketing barriers, creating and innovating, while always being rad, and well regarded.
MyPakage is always going to be dedicated to giving back to the sports we love. Watch for an epic launch at the Whistler Ski and Snowboard Festival in April, as well as in major cities across the United States later this year.
